Unprompted insights on how AI is changing what we build and how we work — from two non-technical minds in tech, sharing unfiltered takes and real-time aha! moments.
Tech used to be paralyzing for us. But now, it’s our secret weapon.
In the past few months, a new wave of tools has made it possible to build and ship software from scratch — in minutes. Platforms like Cursor and Bolt use natural language interfaces powered by Anthropic’s API, allowing you to describe what you want, and letting AI write the code.
This is a massive game changer.
Work is Broken
Right now, your workday probably looks something like this:
You’re spending too much time fighting with your Squarespace website.
You’re burning money managing an overseas engineering team that doesn’t understand your feedback, banging your head wishing you learned how to code in college.
You’re badmouthing your intern at the dinner table because he messed up your spreadsheet (again).
We’ve been there. But we’re never going back.
The End of Technical Gatekeeping
You may have read about the “vibe coding” phenomenon on LinkedIn or Tech Twitter—and we have to say, the hype is real. And if you haven’t heard the term—you’re still early.
Vibe coding is stupidly simple in concept: you tell an AI what you want to build—in plain English—and it writes the code for you. You use your words. You direct the code without getting in the code.
Just you, describing what you want, and watching it materialize. Like manifesting, but with actual results instead of Instagram-able affirmations.
Vibe coding is a fundamental shift in technology. Vibe coding puts you in the driver’s seat—giving you the power to build and direct technical solutions to digital problems on your timeline, without compromise, and at unprecedented speed.
What this means:
If you run a business, you’ll finally have tools built around your customers—not stuck inside Wix templates or one-size-fits-none platforms.
If you run a large team, you’ll finally have the time to focus on the work that matters by letting AI automate the tedious tasks that consume your day.
If you’re a marketer, you’ll finally have more time to launch campaigns that actually convert instead of wrangling dashboards.
Building tech doesn’t take months anymore. It’s no longer generic—it’s personal, precise, and made to fit you.
Quit Compromising
Because when anyone can build, what sets you apart isn’t what you build—it’s how it’s uniquely yours.
The most amazing innovation in AI isn’t the technology itself, it’s what it can free you up to do. The technology puts everyone on a more even playing field, so what ACTUALLY matters moving forward is human ingenuity—the ideas and innovations that LLMs and generative models can’t come up with.
Stay curious,
Julia and Russell
P.S. This is our very first newsletter—so if you’ve made it this far, thank you. If you know someone who’d enjoy this new way of working, feel free to share it. And don’t forget to subscribe.
